![]() The second strategy is to create a RAW editor similar to Lightroom that addresses the main shortcomings of the program. The best example of this strategy is seen in Capture One. The first strategy is to create a program that is drastically different from Lightroom by using unique tools and workflows. There are two ways that companies try to compete with Adobe. Today, newcomers trying to compete with the biggest name in the industry face a I find it amusing that a company with a distinctive and fun name like Alien Skin transitioned into a such a boring and faceless corporate name and logo.Įxposure X5 is positioned in direct competition with Lightroom.Īperture in 2014, Lightroom became the main player in the realm of RAW editorsīy not only capturing a segment of the professional photography market butĪttracting amateur photographers and even the occasional hobbyists as well. Exposure X5 is a full-featured professional digital asset management (DAM) and RAW editing program created by Exposure Software, formerly known as Alien Skin. ![]()
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